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A LETTER TO LEADERS

Nothing about the inherent nature of business dictates that irreversible environmental damage, poor labor standards and conformity in leadership are prerequisites to profit.


It's time we catalyze a new leadership model that places humanity at its heart. Successful stewardship of our businesses can exist alongside responsible stewardship of our communities and planet. Future generations are counting on it.

OUR CALLS TO ACTION

Transform your company with humanity at the heart

Lead and uplift brave actions

Seek strength and scale in the collective

We need a new playbook that sees people again—that sees above and beyond profits.

Hamdi Ulukaya, CEO & founder, Chobani; founder, Tent Partnership for Refugees

LEADERSHIP STORIES

The New Leadership Playbook is a collection of stories and insights on 21st-century business leadership.

10x Bolder: The New Leadership Playbook is a conversation-based podcast series exploring how leaders align values with influence. Hosted by Halla Tómasdóttir, CEO of The B Team.

ASKING THE HARD QUESTIONS

Whether you’re an executive leader, board member or emerging business professional, you have the power to catalyze change within your company and beyond.

LEADERSHIP RESOURCES FOR THIS DECADE

Eight years remain to achieve the UN Sustainable Development Goals and avoid the worst impacts of the climate crisis. Principled, courageous business leadership is needed now to achieve transformational change in this decade.

MEET THE B TEAM

Our aim is to help build an inclusive economy by 2030—one that safeguards our natural environment and ensures a sustainable, equitable and prosperous future for all.

The work isn’t easy, but inaction is no longer an option.

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