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Episode 5 : Mats Granryd: Meet the Man Mobilizing Mobile

October 26, 2021 | [wpv-post-taxonomy-iterator taxonomy="season" field="views|shortcode|single|wpv-taxonomy-title"][wpv-taxonomy-title][/wpv-post-taxonomy-iterator] | 38:26

Imagine the influence of someone capable of mobilizing the mobile industry as a force for good. Mats Granryd is doing just that, driving an agenda of sustainability and inclusion in line with the UN Sustainable Development Goals. But who exactly is the director general of the trade association for the world’s 700 mobile network operators?

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Many of the 700 mobile-phone network phone operators are locked in sharp-elbowed competition with each other, so when Mats Granryd took over as director general of the GSMA, it wasn’t easy to get the operators to agree on much.


But Mats—a bridge builder since he intervened with bullies on the playgrounds of his Stockholm youth—was an early adopter of the Sustainable Development Goals, a.k.a. the SDGs. By using this international framework of global good, Mats was able to build an enormous, sustainable bridge through which the entire mobile sector could make a hugely significant commitment: getting the world’s mobile operators to agree to net zero emissions by 2030.


In this episode of 10x Bolder, you’ll also hear about: other ways the mobile industry can be a force for good; the importance of inclusion in the sector, and what Mats is doing to improve it; and the most critical business decision he ever had to make.


MORE RESOURCES

World Economic Forum: Report on GSMA’s Net Zero Initiative

Mobile Net Zero: State of the Industry on Climate Action (watch YouTube video of launch event)

Mobile World Live: GSMA Boss Gets Back Down to Business in Barcelona


GUESTS

Mats Granryd

Episode 5: Mats Granryd: Meet the Man Mobilizing Mobile

October 26, 2021 | Season 1 | 38:26

Imagine the influence of someone capable of mobilizing the mobile industry as a force for good. Mats Granryd is doing just that, driving an agenda of sustainability and inclusion in line with the UN Sustainable Development Goals. But who exactly is the director general of the trade association for the world’s 700 mobile network operators?

Read More

Many of the 700 mobile-phone network phone operators are locked in sharp-elbowed competition with each other, so when Mats Granryd took over as director general of the GSMA, it wasn’t easy to get the operators to agree on much.


But Mats—a bridge builder since he intervened with bullies on the playgrounds of his Stockholm youth—was an early adopter of the Sustainable Development Goals, a.k.a. the SDGs. By using this international framework of global good, Mats was able to build an enormous, sustainable bridge through which the entire mobile sector could make a hugely significant commitment: getting the world’s mobile operators to agree to net zero emissions by 2030.


In this episode of 10x Bolder, you’ll also hear about: other ways the mobile industry can be a force for good; the importance of inclusion in the sector, and what Mats is doing to improve it; and the most critical business decision he ever had to make.


MORE RESOURCES

World Economic Forum: Report on GSMA’s Net Zero Initiative

Mobile Net Zero: State of the Industry on Climate Action (watch YouTube video of launch event)

Mobile World Live: GSMA Boss Gets Back Down to Business in Barcelona


GUESTS

Mats Granryd

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